THE AJ EDIT

Should you change up your skincare routine this Winter? Spoiler Alert: Yes

Should you change up your skincare routine this Winter? Spoiler Alert: Yes

Should you change up your skincare routine this Winter? Spoiler Alert: Yes There are several reasons why you should change up your skincare routine...

The Guide to Perfect Brows at Home

The Guide to Perfect Brows at Home Few things are as transformative as a well-shaped brow. They frame the face, elevate your features, and can take...

Help, my eyebrows are over plucked and won't grow back!

1. I’ve over plucked my eyebrows and they won’t grow back - Help! PRODUCT. The most natural (and easiest) way to fill your brows is to do small str...

The best ways to prep for your eyebrow appointments

Do you know the best ways to prep for your eyebrow appointments? Depending on whether you have booked in a brow style with henna or tint, brow lami...

Brow Styling Wax vs. Clear Brow Gel: What’s the Difference?

Fluffy, feathered brows are always in, but not all brow products work the same. Choosing between a brow styling wax or a clear brow gel can be conf...

10 Game-Changing Makeup Tips You Need to Know

When it comes to perfecting your makeup game, it’s often the little-known tricks that make all the difference. From creating the illusion of fuller...

Mastering the Perfect Winged Eyeliner

A classic winged eyeliner is a signature look that never goes out of style. Whether you’re heading to a glamorous event or just want to add some dr...

Brow Beauty: The Art of Sculpting the Perfect Arch

Brow Beauty: The Art of Sculpting the Perfect Arch Brows: they frame the face, elevate your features, and can completely transform your look. Wheth...

Why ceramides are amazing for your skin barrier

CERAMIDES: THE SKIN BARRIER’S BEST-KEPT SECRET If there’s one skincare ingredient that deserves a standing ovation, it’s ceramides. While they may ...

New Year, New Glow, Ingestible Skincare is IN

New Year, New You: Glow from the Inside Out with Vida Glow The start of a new year is the perfect time to embrace a fresh beauty routine, and what ...

Metallic Eyeshadow for New Years Eve 2025

You need a metallic eyeshadow for New Year’s Eve 2025. NYE is the perfect excuse to go bold with your makeup! And metallic, glittering eyeshadow i...

Introducing Brow Lock

Why We’re Completely Obsessed with Brow Lamination in a Jar: Brow Lock Your favourite Brow Lamination in a jar - just got a chic new look. A perfec...

Spring 2025 Paris Fashion Week Beauty Trends

The Spring/Summer 2025 shows in Paris delivered a whirlwind of viral moments. From Kylie Jenner’s stunning Coperni debut to a vibe of uninhibited c...