Alison Jade, The Brand
Fluffy brows. Hot towels. A bottle of champagne. Alone time. (Even if it’s only 5 minutes, behind a locked bathroom door.)
These are just a few of the things that make us feel better and more beautiful. Because beauty to us is more than how we look; it’s how we feel. Confident, carefree, and calm. Good, pampered, and taken care of. Real, bold, and unapologetic.
Beauty is feeling like the best version of yourself.
So, that’s what we’re here to do. Whether it’s from an at-home eyebrow kit, an in-salon lash lift, or a full makeover, we’re bringing our 16 years of specialist experience to the beauty table to bring out the best — and most beautiful — in you.

Alison Jade, The Expert
Say my name three times in the mirror and watch your brows transform.
I started raising eyebrows 16 years ago when I opened my first brow studio. Now, I have a second studio, a global makeup brand, and collaborations at Paris, New York, and Hong Kong fashion weeks. I’ve been named the official makeup partner of Fashion Palette New York and Miss Universe Australia. Some of my clients include Renae Aryis, Kate Twigley, Shanina Shaik, Lindy Klim, Bambi Northwood-Blyth, Samara Weaving, Samantha Jade, Jessica Marais, Brooke Hogan and Nikki Phillips. To name drop a few.
All this is to say, I know my brows. And I know yours, too. A visit to the salon is more than a wax or a tint — it’s an experience. Seen my work on Instagram? Come watch me work my magic in person. Not sure where to start with your home treatment? I’ll guide you at each step. I look to the latest trends, tools, and techniques to develop your signature style — not anyone else's. Because no two arches are created equal.