Mary Phillips Tik Tok Trend

The Mary Phillips TikTok Trend is by far the most influential makeup trend in 2023 so far.

For those that don’t know, Mary Phillips is a celebrity makeup artist based in Los Angeles, California. She has over a decade of experience in the beauty industry and her clients range from Jennifer Lopez, to Hailey Bieber, Kendall Jenner and more.

Aside from her celebrity clientele, Mary has kept a low profile regarding her makeup techniques, until now. And we’re not mad about it!

The Mary Phillips Tik Tok Trend

So what is the Mary Phillips Tik Tok Trend?

Her unconventional technique for applying her client’s foundation base is all over social media. As Mary says “I like it when the skin to looks like skin!”

In the now famous TikTok video, Mary applies her concealer and contour under her foundation, as opposed to on top of it.

This technique is said to create a more natural and seamless look. This is because the concealer and contour are blended in with the foundation, and do not sit on top of the skin. Another benefit of this technique is that it has a long-lasting effect. The concealer and contour are not as likely to crease or wear off throughout the day when applied first. 

To watch the Mary Phillips TikTok video, click here.

Steps to recreate the Hailey Bieber glowing skin look.

  1. Moisturise and prime your face.
  2. Apply your concealer and contour and blend it into the skin.
  3. Grab a fluffy makeup brush and warm up your foundation on the back of your hand.
  4. Use the fluffy makeup blush to apply your foundation over the top of your concealer and contour, blending everything together.
  5. Finish with a tiny bit of powder to set, and blush.

If you are looking for a new concealer, we love our creamy Alison Jade Concealer Palette. This palette contains 6 neutral hue contouring concealers to sculpt and define your facial features. Use the shades that compliment your skin tone interchangeably to add dimension and depth to your look. The concealers are formulated to blend flawlessly into the skin, while being buildable with a skin like finish, similar to that of foundation. 

Shop our Concealer Palette online now.


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