Makeup Trends in 2025

Fresh Faces in 2025

A dewy, barely there makeup glow never goes out of style. It doesn’t matter what name it’s given, ‘Clean Girl Makeup,’ ‘Dolphin Skin,’ - it’s the same look. Think soft laminated brows, glowing skin, subtle shimmering eyeshadow and softly contoured features.

Here are the tools you need to create the Clean Girl Makeup Look season after season. Because barely there makeup is never out of style.

Manicured Brows

In addition to your regular brow appointments, there are a few simple Alison Jade Brow tools to create this look.

Starting with the Brow Crayon. Simple clean girl makeup is about subtly enhancing your features, so using the brow crayon to fill in your brows is perfect.

Once you’ve softly feathered and filled your brows with our Brow Crayon, it’s time to set them with our Brow Freeze.

Our unique formula will lock every hair in place without flaking, residue or looking stiff creating the perfect feathered brow. One swipe and you are left with full brows that last all day! 

Shop the Alison Jade Brow Crayon here.

Shop the Alison Jade Brow Freeze here.

Soft Glowing Skin

Next up we must perfect our lit from within base. We love the Illuminating Lotion mixed with your favourite skin tint, moisturiser or foundation for a subtle glow. 

Shop the Illuminating Lotion online here.

Subtle Shimmering Shadow

We love this product because it’s basically a two in one - highlighter and eyeshadow.

Effortlessly bring a subtle and natural glow to the high points of your face with our lightweight Illuminating Creme.

Its buttery texture expertly accentuates your facial features for a beautifully revived complexion.

Use it on your cheekbones, cupids bow and nose, as well as for a subtle daytime shimmer on your eyelids. 

Shop the Illuminating Creme online here.

Finish With A Subtle Contour

If you want to take your clean girl look a step further, grab the Contour Palette to define your cheekbones. Remember less is more when you are going for the barely there makeup look.

Select a powder that is one shade darker than your skin tone and directly apply to the hollows of your cheek bones, temples and hairline. Blend so there are no harsh lines. This will create shadows in these areas.

The best part about this palette is that there are three concealer creams to choose from in case you would like to touch up your under eyes too.

Shop the Contour Palette online here.

 

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