Behind the Scenes with Its Now Cool

Our summer campaign shoot was a fun day of frantic flowers, laughing girls and beautiful make up. The three stunning models showcased the latest products in the Alison Jade Cosmetics range.

The looks were created by make up artist Tamzin Mulder, hair by Yasmin Harland of Cision Hair  and styled by Zara Bryson. Main photography by Shift Creative.

Cant wait to show you the final pics!

See all the BTS photo's at

Thanks so much for coming along to shoot Josie!

Alison xx


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