Maximize Longwear Mascara

Maximize Longwear Mascara

Lashes enter the digital age.

Brings every lash into sharp, high-definition focus. This lash-loving formula and innovative brush are uniquely engineered to lengthen and define.

Shade: Carbon black

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  • Hypoallergenic
  • Lengthens and defines lashes without clumps, lumps or flakes
  • Special stretch formula makes lashes flexible, not stiff
  • Special curling and lengthening agents leave lashes fresh and irresistible
  • Dramatic longwearing color is blacker than black
  • Precision brush designed especially for coating each lash. Close cropped bristles are spaced evenly to latch onto each lash
  • Panthenol for conditioning
  • Silk proteins and powders for thickening and strengthening


  • Use the side of brush to apply to lower lashes first then apply to upper lashes
  • Use the point of brush for inner and outer lashes