Ahead of opening the doors to our first Melbourne salon later this year, we’re taking a look at how the makeup style of Australia’s cultural capital compares to other trend-setting destinations around the world.


Best known as a hub for music, art, fashion and food, Melbourne is our second favourite Australian city after our hometown of Perth! From Brunswick to St Kilda, Melbournians who have their fingers firmly on the pulse of Australian fashion tend to favour a cool smokey eye that reflects the grungy vibe of their city.

Get the Melbourne look with one of our Pressed Pigments eyeshadow packs that can be used to create a number of smouldering beauty styles, including the eternally popular smokey eye. Line and define with the Luxe Liquid Liner before perfecting your lashes with our Luxury Mascara. And don’t forget to frame your face by giving your brows some TLC with our Brow Palette!


Surfer chic is the look du jour on Sydney’s streets. Loved worldwide for its pristine beaches and beach culture, Sydney’s style set favour a more natural approach to glamour than their Melbourne neighbours. With flushed cheeks, tanned skin and tousled waves, Sydney babes love to look like they’ve spent the day soaking in the sunshine at Bondi Icebergs.

Get the Sydney look with our incandescent Illuminating Lotion, either mixed with foundation or worn alone to give a luminous appearance. Next up apply our Baked Finishing Powder for a healthy glow that doesn’t require any harmful UV rays. Glide on some Liquid Lipstick and you’re ready to go!



Formerly the domain of beach babes like Lauren Conrad and Heidi Klum, the carefree, sun-kissed beauty style that used to reign supreme in Los Angeles has evolved significantly in recent years with the rise of the Kardashians.

Favouring a heavily contoured base with huge lashes and glossy nude lips, the Kardashian clan has changed the face of beauty in Los Angeles.

Get the LA look and define your features with our Contour Palette. A must-have for anyone who loves to keep up with the Kardashians, our Contour Palette contains six blendable formulas to provide a natural, healthy glow for any skin tone.


Affectionately referred to as the city that never sleeps, New York has become synonymous with glam beauty looks suited to the red carpet. Home to more A-listers than you can poke a papparazzo at, New York’s signature beauty look is cool yet classic.

Recreate this NY style for your next night on the town with our luscious red Xtreme Lipstick in Iconic paired with a sexy winged eyeliner created with our easy-to-apply Luxe Liquid Eyeliner.

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